Meta Ads Opportunity Score: What It Really Is and When You Should Follow It

Meta Ads Opportunity Score: What It Really Is and When You Should Follow It

The Meta Ads Opportunity Score is one of those indicators that immediately catches your attention inside your ad account. You see it go up, you see it go down, and inevitably you wonder: should I be concerned? Should I apply everything the platform suggests? The point is not whether the score is high or low. […]

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