Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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March 25, 2026

Meta Ads Measurement: What’s Really Changing Today

Meta Ads Measurement: What’s Really Changing Today

Leave a Comment / Senza categoria /

Meta Ads Measurement: What Really Changes Today In recent months, Meta Ads measurement has undergone a transformation that has not been communicated as a clear revolution, but that, in daily operational practice, is profoundly changing the way campaign results are read and, consequently, the decisions made within ad accounts. The critical point is not so […]

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Facebook Ads Campaign Structure 2026: What Has Actually Changed and How to Set It Up Correctly

Facebook Ads Campaign Structure 2026: What Has Actually Changed and How to Set It Up Correctly

Leave a Comment / Info, Strategy /

The Facebook Ads campaign structure in 2026 differs significantly from what, until recently, represented the operational standard for most advertisers. Over the past 6–12 months, Meta Platforms has substantially revised the logic of targeting, distribution, and optimization, making many past configurations obsolete. Continuing to use outdated setups is no longer simply inefficient—it can also become

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