Advertising After Andromeda: How Meta’s Decision Engine Really Works

Advertising After Andromeda: How Meta’s Decision Engine Really Works

When discussing Advertising after Andromeda, many focus on what is visible: automation, simplified campaign structures, fewer manual levers, more AI. The real transformation, however, is not in the interface. It lies in how Meta makes decisions about which ad to show, to whom, and at what moment. Advertising after Andromeda means the system no longer […]

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