What time do I go viral? Why virality has no schedule and shouldn’t be your goal

What time do I go viral? Why virality has no schedule and shouldn’t be your goal

The idea that virality follows a precise schedule is one of the most persistent and, at the same time, most damaging myths of contemporary digital communication. Many people imagine visibility as a train that passes only once a day, perhaps at 6:30 PM or 9:00 PM, and believe that being there on time, with the […]

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