Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Tips and Training

Increasing Your Ad Budget Won’t Automatically Fix Conversion Problems
  • Strategy, Tips

Increasing Your Ad Budget Won’t Automatically Fix Conversion Problems

Many companies react the same way when a campaign underperforms: they increase the budget. It’s an understandable decision, but very often the wrong one. In most cases, the real issue is not how much is being spent on Meta Ads or Facebook Ads. The problem is what the ad is...

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Video Hooks: The Problem Isn't Getting Views, It's Attracting the Right People
  • Info, Strategy

Video Hooks: The Problem Isn’t Getting Views, It’s Attracting the Right People

When discussing video hooks, the conversation almost always revolves around the same question: How do I get more views? It’s an understandable question, but it’s probably the wrong one. Over the past few years, social platforms like Instagram, TikTok, LinkedIn, and YouTube have completely transformed how content is distributed. As...

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What Is the Real Job of Content Today?
  • Info, Strategy

What Is the Real Job of Content Today?

In modern digital marketing, content no longer exists just to be liked. Its primary role now is helping the platform understand who is genuinely interested. And this is exactly what separates social media presence that generates superficial visibility from strategies that generate qualified distribution, growth and sales. On Meta —...

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YouTube and Artificial Intelligence: The Real Battle Isn't Between Humans and Machines
  • Info, Strategy

YouTube and Artificial Intelligence: The Real Battle Isn’t Between Humans and Machines

In recent months, a growing belief has spread among creators, marketers, and digital professionals: YouTube is preparing to crack down on AI-generated content. New labels for synthetic videos, automated detection systems, and increasingly frequent discussions about content quality have fueled a seemingly simple narrative — creators on one side, machines...

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The Budget Isn’t the Problem If Your Ads Aren’t Working
  • Strategy, Tips

The Budget Isn’t the Problem If Your Ads Aren’t Working

When a Meta Ads campaign underperforms, the most common reaction is to blame the budget. People assume they are spending too little, not reaching enough users, or simply need to increase investment to improve results. But very often, the issue is not financial at all. The real problem is the...

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  • Info, Strategy

If Your Campaigns Don’t Separate Testing and Scaling, You’re Paying More for Every Customer

One of the most expensive mistakes in Meta Ads today comes from a confusion that seems harmless at first: using the same campaign environment both to test new creatives and to scale winning ones. On the surface, it feels efficient. In reality, it usually creates the exact opposite effect: higher...

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