Info
The Future of Search: SEO Isn’t Dead, It Has Been Repriced
The third and final session from the Growth Forum that was worth talking about was titled “The Future of Search.” It explored how AI is
28/07/2026
Blog
Tips and Training
- Info, Strategy
Privacy-First Measurement: What Is Really Changing (and Why Almost No One Has Understood It)
I had the opportunity to attend Google’s AI Grow Forum 2026 right here in Dublin, where I live, and the agenda was packed with sessions. One in particular deserved a closer look: “Measurement in a Privacy-First Era.” In other words, how do you measure results and return on investment now...
- Info, Strategy
Growth Driven and Brand Driven: two different paths to brand growth, one shared direction
In today’s marketing landscape, two expressions have become almost mandatory in every strategy meeting or agency pitch: growth driven and brand driven. They describe two complementary ways of approaching the same objective — growth — yet they differ deeply in tempo, focus, and philosophy. On one side, there’s the growth...
- Info, Strategy
Content That Generates Clients: Why Views Alone Aren’t Enough
Every day, millions of pieces of content are published across social media platforms. While many of them achieve impressive reach, generate engagement, and accumulate thousands of views, that attention does not always translate into inquiries, booked appointments, or sales. It may seem like a subtle distinction, but it separates those...
- Info, Strategy
Video Formats: 10 Proven Models That Actually Work on Social Media
In digital content creation, one of the most common mistakes is focusing exclusively on ideas while overlooking the structure used to communicate them. Many creators, professionals, and businesses spend considerable time deciding what topics to discuss, yet struggle to maintain consistency because they lack a repeatable framework to follow. This...
- Info, Strategy
Google Ads Target CPA and Target ROAS: What Changes on August 17, 2026
For years, budget-limited campaigns have quietly given advertisers an unexpected advantage. You could set a Target CPA of €20 and the campaign would generate conversions at €11. You could set a Target ROAS of 3x and the account would deliver 5.8x. Nobody complained. The number entered in the “target” field...
- Info, Tips
Do Followers and Likes Still Matter in 2026? What Instagram and Facebook Really Reward
For the past several years, discussions around social media growth have often revolved around one seemingly simple question: how many followers do you need to achieve results? For a long time, the answer appeared obvious. More followers meant more visibility, more authority, and, at least in theory, more business opportunities....
Strategy
Here’s How to Plan the Next 30 Days of Content in Just 30 Minutes
The biggest obstacle in content marketing isn’t creating content. The real challenge often comes later, when halfway through the month ideas begin to dry up
28/07/2026
Info
New TikTok Profile 2026: What Has Really Changed (and Why It Matters)
You opened TikTok and something looked different. Buttons had moved, icons had been rearranged, and the profile looked cleaner, vaguely resembling something you had already
27/07/2026
Info
The One Thing Instagram Copied Best from TikTok: Why Followers Matter Less Today
For years, Instagram growth was measured almost exclusively by one number: followers. The higher that number, the more valuable a profile seemed, the greater its
26/07/2026
Info
YouTube Is the New TV, and Your Creative Strategy Hasn’t Caught Up Yet
There was a second session at Google’s Grow Forum that was worth the price of admission. The title: “YouTube & Creatives.” The subtitle: unlock the
25/07/2026
Info
The Meta Ad Set: How It Has Really Changed
For many years, the ad set in Meta Ads was the operational center of targeting. It was where advertisers defined interests, behaviors, lookalike audiences, exclusions,
24/07/2026