Info
The Future of Search: SEO Isn’t Dead, It Has Been Repriced
The third and final session from the Growth Forum that was worth talking about was titled “The Future of Search.” It explored how AI is
28/07/2026
Blog
Tips and Training
- Strategy, Tips
How to Know How Many Touchpoints a Customer Really Needs Before Buying
The CRM says “Meta Ads.” The customer says “I’d been following you for months.” Who’s right? Both, and that’s exactly the problem. Here’s how to measure a lead’s real touchpoints, beyond what the last line of your report tells you. Where Did This Lead Really Come From? Open your CRM...
- Info, Strategy
Many People Think the Work Starts Inside Ads Manager
One of the most common mistakes in performance marketing is believing that results depend primarily on the advertising platform. In reality, Ads Manager is just a tool. The strategic work begins much earlier, with a series of decisions that determine whether a campaign will be able to generate customers or...
- Info, Strategy
Are You Evaluating Your Meta Ads Campaigns Only by CPL?
In lead generation, one of the most common mistakes is evaluating a campaign almost exclusively by its Cost Per Lead (CPL). At first glance, it seems logical: if CPL decreases, the campaign appears more efficient. In reality, this approach can lead to misleading conclusions and optimizations that ultimately reduce business...
- Info, Strategy
Creative Library: Your Most Valuable Asset for Better Meta Ads
Many businesses believe they have a creative production problem. In reality, the issue is often something else entirely: the content already exists, but it can no longer be easily found, organized, or reused effectively. Whenever it’s time to launch a new campaign, the entire process starts from scratch. A new...
- Info, Strategy
SEO, AEO, GEO, and GAO: Why Ranking #1 on Google Is No Longer Enough
Ranking highly on Google is no longer enough to guarantee real visibility in today’s search ecosystem. A brand may occupy the top positions in Google’s search results while remaining almost invisible in the responses generated by ChatGPT, Perplexity, Claude, Gemini, or Google’s AI Overviews. This shift fundamentally changes how content,...
- Info, Strategy
Artificial Intelligence Amplifies What You Know and Limits Junior Professionals
Artificial intelligence is often presented as a universal problem solver. It is fast, accessible, and capable of producing answers within seconds. Precisely because of this, it is also easy to misunderstand. Its real value is not in replacing human knowledge, but in amplifying it. When AI becomes a shortcut that...
Strategy
Here’s How to Plan the Next 30 Days of Content in Just 30 Minutes
The biggest obstacle in content marketing isn’t creating content. The real challenge often comes later, when halfway through the month ideas begin to dry up
28/07/2026
Info
New TikTok Profile 2026: What Has Really Changed (and Why It Matters)
You opened TikTok and something looked different. Buttons had moved, icons had been rearranged, and the profile looked cleaner, vaguely resembling something you had already
27/07/2026
Info
The One Thing Instagram Copied Best from TikTok: Why Followers Matter Less Today
For years, Instagram growth was measured almost exclusively by one number: followers. The higher that number, the more valuable a profile seemed, the greater its
26/07/2026
Info
YouTube Is the New TV, and Your Creative Strategy Hasn’t Caught Up Yet
There was a second session at Google’s Grow Forum that was worth the price of admission. The title: “YouTube & Creatives.” The subtitle: unlock the
25/07/2026
Info
The Meta Ad Set: How It Has Really Changed
For many years, the ad set in Meta Ads was the operational center of targeting. It was where advertisers defined interests, behaviors, lookalike audiences, exclusions,
24/07/2026