Info
The Future of Search: SEO Isn’t Dead, It Has Been Repriced
The third and final session from the Growth Forum that was worth talking about was titled “The Future of Search.” It explored how AI is
28/07/2026
Blog
Tips and Training
- Info, Strategy
AI Chat on Instagram: The New Feature That Automates Creator’s Responses
Instagram has announced the introduction of the Chat AI feature, a virtual assistant designed to help creators manage conversations with followers. This is not just a new tech gimmick, but an evolution that directly impacts the relationship between brands and their audience. In a context where instant communication has become...
- Ads, Strategy
Google Ads landing page: how to increase conversions with effective pages in 2025
The Google Ads landing page is one of the most underrated elements in pay-per-click campaigns, but it’s also one of the most crucial for success. You can work perfectly on keywords, ads, and budget, but if the user lands on a confusing, generic, or distracting page, they click away. An...
- Ads
Advertising budget in August: reduce, test, or relaunch?
August is that strange month when everything slows down, email inboxes empty, and stories fill up with umbrellas, cocktails, and feet in the sand. But there’s one protagonist who, despite everything, remains operational even under the scorching sun: your advertising budget. What to do with it? Is it time to...
- Ads, Strategy
Google AI Max: The New Frontier of Keyword-Free Campaigns
Google AI Max… is this the real revolution?Not long ago, running a search campaign meant one thing: finding the right keywords. Marketers spent hours analyzing match types, search volumes, and long-tail queries while building intricate structures to cover every possible variation of user demand. However, online behavior has shifted dramatically.Today,...
Strategy
Here’s How to Plan the Next 30 Days of Content in Just 30 Minutes
The biggest obstacle in content marketing isn’t creating content. The real challenge often comes later, when halfway through the month ideas begin to dry up
28/07/2026
Info
New TikTok Profile 2026: What Has Really Changed (and Why It Matters)
You opened TikTok and something looked different. Buttons had moved, icons had been rearranged, and the profile looked cleaner, vaguely resembling something you had already
27/07/2026
Info
The One Thing Instagram Copied Best from TikTok: Why Followers Matter Less Today
For years, Instagram growth was measured almost exclusively by one number: followers. The higher that number, the more valuable a profile seemed, the greater its
26/07/2026
Info
YouTube Is the New TV, and Your Creative Strategy Hasn’t Caught Up Yet
There was a second session at Google’s Grow Forum that was worth the price of admission. The title: “YouTube & Creatives.” The subtitle: unlock the
25/07/2026
Info
The Meta Ad Set: How It Has Really Changed
For many years, the ad set in Meta Ads was the operational center of targeting. It was where advertisers defined interests, behaviors, lookalike audiences, exclusions,
24/07/2026