Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Meta Andromeda
  • Info

Meta Andromeda: The Artificial Intelligence Behind the Future of Advertising

In digital marketing, true revolutions are rare, but when they happen, they redefine everything. Meta Andromeda is one of those moments. It’s not a routine update or an algorithmic tweak — it’s the new brain powering the entire Meta advertising ecosystem. From Facebook and Instagram to WhatsApp and Threads, Meta...

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Social Architect
  • Info

The Social Architect: Building Human Connections in the Age of AI

We’re living in a moment when social media isn’t just about posting anymore — it’s about designing experiences.Every day, algorithms evolve, audiences shift, and technology rewrites the rules of attention. In this landscape, a new professional is quietly taking shape — someone capable of blending data, empathy, and creativity into...

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AI & Copywriting: how the social media manager’s role is evolving
  • Info, Strategy

AI & Copywriting: how the social media manager’s role is evolving

Great copy has always been at the heart of digital marketing — without the right words, even the most creative idea fails to get noticed. But with the rise of AI copywriting tools, the role of the social media manager is going through a major shift. It’s not about replacing...

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Google Ads Asset Studio: the new frontier of AI creativity for advertisers and marketing professionals
  • Ads, Info

Google Ads Asset Studio: the new frontier of AI creativity for advertisers and marketing professionals

Google Ads Asset Studio Beta represents the biggest creative leap ever introduced within Google’s advertising platform.It’s not just another update — it’s a new ecosystem where artificial intelligence becomes an active part of the creative process, from concept to publication. The goal is simple yet ambitious: to let marketers create,...

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Meta Lead Ads October 2025 the new rules and what really changes
  • Info

Meta Lead Ads October 2025: the new rules and what really changes

The Meta Lead Ads October 2025 update marks an important turning point for advertisers who use contact forms on Facebook and Instagram.Meta has introduced a new version of its advertising terms designed to make data collection and usage more transparent. This isn’t a drastic change — it’s about improving clarity,...

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Facebook Ads Geographic Expansion
  • Ads

The Hidden Checkbox That Activates Facebook Ads Geographic Expansion (and How to Really Avoid It)

Anyone managing Meta Ads knows how quickly the platform evolves — and sometimes, these changes arrive without notice.One of the most subtle yet impactful updates involves the way local targeting works. Until recently, advertisers could decide whether to reach only people living in a certain city, those who had recently...

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