Strategy
Creative Advertising: What IKEA’s 2026 World Cup Campaign Can Teach Us
A rug, a few stools, a shelf, or a stuffed toy hardly bring an international football competition to mind. At least until someone decides to
15/07/2026
Blog
Tips and Training
- Info, Strategy
AI Chat on Instagram: The New Feature That Automates Creator’s Responses
Instagram has announced the introduction of the Chat AI feature, a virtual assistant designed to help creators manage conversations with followers. This is not just a new tech gimmick, but an evolution that directly impacts the relationship between brands and their audience. In a context where instant communication has become...
- Ads, Strategy
Google Ads landing page: how to increase conversions with effective pages in 2025
The Google Ads landing page is one of the most underrated elements in pay-per-click campaigns, but it’s also one of the most crucial for success. You can work perfectly on keywords, ads, and budget, but if the user lands on a confusing, generic, or distracting page, they click away. An...
- Ads
Advertising budget in August: reduce, test, or relaunch?
August is that strange month when everything slows down, email inboxes empty, and stories fill up with umbrellas, cocktails, and feet in the sand. But there’s one protagonist who, despite everything, remains operational even under the scorching sun: your advertising budget. What to do with it? Is it time to...
- Ads, Strategy
Google AI Max: The New Frontier of Keyword-Free Campaigns
Google AI Max… is this the real revolution?Not long ago, running a search campaign meant one thing: finding the right keywords. Marketers spent hours analyzing match types, search volumes, and long-tail queries while building intricate structures to cover every possible variation of user demand. However, online behavior has shifted dramatically.Today,...
Info
Rice, Chicken, and Modern Marketing
In bodybuilding, eating rice and chicken every day can serve a very specific purpose. Reducing variables makes it easier to maintain control, measure results accurately,
14/07/2026
Info
Is ChatGPT Becoming the New Google? What It Really Means for Digital Marketing
For more than twenty years, the web has operated according to a relatively simple model: someone had a question, typed it into Google, reviewed a
12/07/2026
Info
Do You Want More Views or More Customers From Your Posts?
In digital marketing, there is a distinction that many businesses discover too late: generating numbers does not necessarily mean generating business results. A post can
10/07/2026
Strategy
The Advice You Shouldn’t Ignore
Getting advice is easy. Evaluating it correctly is much harder. In business, entrepreneurship, and personal growth, a large portion of the advice people receive is
08/07/2026
Strategy
Differentiation in Marketing: Why Copying What Works Can Produce the Opposite Effect
Among the many recurring dynamics that shape marketing and its underlying logic, there is one that deserves particular attention: an idea works, delivers clear results,
07/07/2026