Strategy
Creative Advertising: What IKEA’s 2026 World Cup Campaign Can Teach Us
A rug, a few stools, a shelf, or a stuffed toy hardly bring an international football competition to mind. At least until someone decides to
15/07/2026
Blog
Tips and Training
- Info
ManyChat for Professionals: how to turn conversations into clients
ManyChat for Professionals is not and idea, it’s determinate! For many professionals, marketing has always meant visibility: a website, a few posts on social media, maybe an ad or two.But the real challenge begins after someone shows interest.Because generating attention is easy — transforming it into a meaningful relationship (and...
- Info
Comet Browser vs Atlas Browser: the real comparison between the new AI-powered browsers
Comet Browser vs Atlas Browser is a comparison that, just a few months ago, wouldn’t have made much sense. The browser market looked like a quiet, predictable ecosystem where the real competition was mostly about performance, extension management, and stability. Today, everything feels different. We’re witnessing a shift that goes...
- Info
Comet Browser: the new way to browse, shop, and run ads in the AI era
Over the past few months, the name Comet Browser has been everywhere. It’s the latest browser developed by Perplexity AI, the same company that brought a more conversational and intelligent approach to online search.But this time, the innovation isn’t another search engine—it’s a browser that changes how we browse, shop,...
- Senza categoria
ManyChat and Artificial Intelligence: how conversational marketing is changing
In recent years, we’ve heard a lot about automation. But few truly explain what it means to “automate a conversation.”Many still confuse it with a series of pre-programmed messages — bots that always reply the same way, without understanding context or emotion.Yet, in 2025, that definition no longer applies. With...
- Ads
Facebook Ads Delivery: How Meta Andromeda AI Is Changing Everything
In the past few months, many advertisers have started to notice something strange inside their Meta Ads campaigns. Budgets burning within a few hours, ads refusing to spend, and leads suddenly coming from countries that were never targeted. All of this has one common root: Meta Andromeda AI.The update that...
- Info
Meta Vibes: the new AI feed from Meta that’s changing how we create content
Meta Vibes is the latest innovation from Meta — an experiment blending artificial intelligence and creativity into a single social experience. It’s a video feed fully dedicated to AI-generated clips, available inside the Meta AI app, allowing anyone to create and share short videos starting from a simple text prompt....
Info
Rice, Chicken, and Modern Marketing
In bodybuilding, eating rice and chicken every day can serve a very specific purpose. Reducing variables makes it easier to maintain control, measure results accurately,
14/07/2026
Info
Is ChatGPT Becoming the New Google? What It Really Means for Digital Marketing
For more than twenty years, the web has operated according to a relatively simple model: someone had a question, typed it into Google, reviewed a
12/07/2026
Info
Do You Want More Views or More Customers From Your Posts?
In digital marketing, there is a distinction that many businesses discover too late: generating numbers does not necessarily mean generating business results. A post can
10/07/2026
Strategy
The Advice You Shouldn’t Ignore
Getting advice is easy. Evaluating it correctly is much harder. In business, entrepreneurship, and personal growth, a large portion of the advice people receive is
08/07/2026
Strategy
Differentiation in Marketing: Why Copying What Works Can Produce the Opposite Effect
Among the many recurring dynamics that shape marketing and its underlying logic, there is one that deserves particular attention: an idea works, delivers clear results,
07/07/2026