Strategy
Creative Advertising: What IKEA’s 2026 World Cup Campaign Can Teach Us
A rug, a few stools, a shelf, or a stuffed toy hardly bring an international football competition to mind. At least until someone decides to
15/07/2026
Blog
Tips and Training
- Info, Tips
The Future of Search: SEO Isn’t Dead, It Has Been Repriced
The third and final session from the Growth Forum that was worth talking about was titled “The Future of Search.” It explored how AI is rewriting the rules of the search ecosystem and how to future-proof your strategy as consumer behavior continues to change. I have to be honest with...
- Strategy, Tips
Here’s How to Plan the Next 30 Days of Content in Just 30 Minutes
The biggest obstacle in content marketing isn’t creating content. The real challenge often comes later, when halfway through the month ideas begin to dry up and the editorial calendar turns into a daily scramble to figure out what to post. To avoid this creative block, you need a system that...
- Info, Strategy, Tips
New TikTok Profile 2026: What Has Really Changed (and Why It Matters)
You opened TikTok and something looked different. Buttons had moved, icons had been rearranged, and the profile looked cleaner, vaguely resembling something you had already seen elsewhere. You are not imagining things, and you did not accidentally change any settings. It is the new profile layout, which has been rolling...
- Info, Strategy
The One Thing Instagram Copied Best from TikTok: Why Followers Matter Less Today
For years, Instagram growth was measured almost exclusively by one number: followers. The higher that number, the more valuable a profile seemed, the greater its content reach appeared, and the stronger its commercial potential looked for brands and creators alike. Today, that logic has changed dramatically. The most significant feature...
- Info, Strategy
YouTube Is the New TV, and Your Creative Strategy Hasn’t Caught Up Yet
There was a second session at Google’s Grow Forum that was worth the price of admission. The title: “YouTube & Creatives.” The subtitle: unlock the full power of video, discover creative frameworks that capture attention, and drive real business impact in a multichannel world. Put like that, it sounds like...
- Info, Strategy
The Meta Ad Set: How It Has Really Changed
For many years, the ad set in Meta Ads was the operational center of targeting. It was where advertisers defined interests, behaviors, lookalike audiences, exclusions, and detailed audience segments. The goal was simple: identify the ideal customer profile and instruct the platform to find those people. Today, that logic is...
Info
Rice, Chicken, and Modern Marketing
In bodybuilding, eating rice and chicken every day can serve a very specific purpose. Reducing variables makes it easier to maintain control, measure results accurately,
14/07/2026
Info
Is ChatGPT Becoming the New Google? What It Really Means for Digital Marketing
For more than twenty years, the web has operated according to a relatively simple model: someone had a question, typed it into Google, reviewed a
12/07/2026
Info
Do You Want More Views or More Customers From Your Posts?
In digital marketing, there is a distinction that many businesses discover too late: generating numbers does not necessarily mean generating business results. A post can
10/07/2026
Strategy
The Advice You Shouldn’t Ignore
Getting advice is easy. Evaluating it correctly is much harder. In business, entrepreneurship, and personal growth, a large portion of the advice people receive is
08/07/2026
Strategy
Differentiation in Marketing: Why Copying What Works Can Produce the Opposite Effect
Among the many recurring dynamics that shape marketing and its underlying logic, there is one that deserves particular attention: an idea works, delivers clear results,
07/07/2026