Info
Facebook Ads October 2025 Updates: What’s Changing in the Last Quarter
The Facebook Ads October 2025 updates come at a crucial moment: the last quarter of the year. This is the busiest time for marketers, when
01/10/2025
Blog
Tips and Training
- Info, Strategy
Meta Ad Creative Variants: Why One Creative Is No Longer Enough
In today’s digital advertising landscape, truly understanding the role of Meta ad creative variants means rethinking the way campaigns are designed and tested. For a long time, the goal was to find “the right creative,” focusing all efforts on the single piece of content considered the most effective. Today, however,...
- Info
Digital Services Tax and Meta Ads: The Numbers Behind Italy’s 3% Advertising Surcharge
The 3% surcharge that Meta will apply to ads delivered in Italy starting July 1, 2026, is not the result of an isolated business decision. It is the direct consequence of a tax dispute that has been unfolding for years between European governments and major technology platforms, and one that...
- Info, Tips
Comfort Zone and Creativity: Why Steve Jobs, The Beatles and Nike Searched for New Stimuli
In the journey toward personal growth, innovation and the development of truly original ideas, one element appears far more often than people realize: changing environments. This is exactly why the relationship between comfort zone and creativity becomes so interesting. It is a theme that connects profoundly different figures through one...
- Info, Strategy
Meta Peak Season Accelerator in Dublin: The Three Changes Reshaping Meta Ads Campaigns in 2026
In recent days, Dublin hosted a new edition of the Meta Peak Season Accelerator, the annual event Meta organizes at its EMEA headquarters to prepare agencies and brands for the year’s busiest shopping season. It is not open to the public, no downloadable slides are released, and no official transcripts...
- Strategy, Tips
4 Marketing Laws in 2026: What Is Really Changing in Digital Marketing
In today’s digital marketing landscape, traditional rules are not disappearing — they are evolving. Product, price, promotion and positioning still represent the foundations of every marketing strategy, but their operational meaning has changed significantly compared to the past. The evolution of online behavior, the growth of social media and the...
- Info, Strategy
Meta Ad Creatives: Why They Are Not Meant to Convince but to Generate Signals
In today’s world of digital advertising, understanding how Meta Ads signals work means stepping into the core mechanism that governs campaign distribution. Today, it is no longer enough to simply set up the right audience or define technical parameters. It has become necessary to interpret a system that makes decisions...
Info
Restricted Words in Facebook Ads: What They Are and How to Use Them the Right Way
Restricted Words in Facebook Ads is one of the most interesting updates Meta has rolled out recently. At first glance, it might seem like just
30/09/2025
Info
Breaking news: Instagram introduces algorithm control, Mosseri (CEO) confirms
Instagram has just unveiled a major update: the introduction of Instagram algorithm control. The announcement came directly from Adam Mosseri, CEO of Instagram, through a
25/09/2025
Info
Black Friday 2025: How to Build a Winning Ads Strategy on Facebook, Google, and TikTok
Black Friday 2025 isn’t just a single day anymore—it has turned into a full shopping season. It now kicks off with Singles’ Day (11.11), a
20/09/2025
Strategy
ManyChat keyword triggers: how to automate Facebook and Instagram comments
How many times have you bumped into a post which contained the following CTAs? “Comment event to get the link” or “Write info to learn
06/09/2025
Info
American Eagle and Sydney Sweeney: the viral fashion campaign that divided 2025
It’s almost ironic.In an age when brands spend millions crafting complex digital funnels and AI-powered storytelling, American Eagle managed to dominate global attention with just
08/08/2025