Info
Facebook Ads October 2025 Updates: What’s Changing in the Last Quarter
The Facebook Ads October 2025 updates come at a crucial moment: the last quarter of the year. This is the busiest time for marketers, when
01/10/2025
Blog
Tips and Training
- Info, Strategy
Privacy-First Measurement: What Is Really Changing (and Why Almost No One Has Understood It)
I had the opportunity to attend Google’s AI Grow Forum 2026 right here in Dublin, where I live, and the agenda was packed with sessions. One in particular deserved a closer look: “Measurement in a Privacy-First Era.” In other words, how do you measure results and return on investment now...
- Info, Strategy
Growth Driven and Brand Driven: two different paths to brand growth, one shared direction
In today’s marketing landscape, two expressions have become almost mandatory in every strategy meeting or agency pitch: growth driven and brand driven. They describe two complementary ways of approaching the same objective — growth — yet they differ deeply in tempo, focus, and philosophy. On one side, there’s the growth...
- Info, Strategy
Content That Generates Clients: Why Views Alone Aren’t Enough
Every day, millions of pieces of content are published across social media platforms. While many of them achieve impressive reach, generate engagement, and accumulate thousands of views, that attention does not always translate into inquiries, booked appointments, or sales. It may seem like a subtle distinction, but it separates those...
- Info, Strategy
Video Formats: 10 Proven Models That Actually Work on Social Media
In digital content creation, one of the most common mistakes is focusing exclusively on ideas while overlooking the structure used to communicate them. Many creators, professionals, and businesses spend considerable time deciding what topics to discuss, yet struggle to maintain consistency because they lack a repeatable framework to follow. This...
- Info, Strategy
Google Ads Target CPA and Target ROAS: What Changes on August 17, 2026
For years, budget-limited campaigns have quietly given advertisers an unexpected advantage. You could set a Target CPA of €20 and the campaign would generate conversions at €11. You could set a Target ROAS of 3x and the account would deliver 5.8x. Nobody complained. The number entered in the “target” field...
- Info, Tips
Do Followers and Likes Still Matter in 2026? What Instagram and Facebook Really Reward
For the past several years, discussions around social media growth have often revolved around one seemingly simple question: how many followers do you need to achieve results? For a long time, the answer appeared obvious. More followers meant more visibility, more authority, and, at least in theory, more business opportunities....
Info
Restricted Words in Facebook Ads: What They Are and How to Use Them the Right Way
Restricted Words in Facebook Ads is one of the most interesting updates Meta has rolled out recently. At first glance, it might seem like just
30/09/2025
Info
Breaking news: Instagram introduces algorithm control, Mosseri (CEO) confirms
Instagram has just unveiled a major update: the introduction of Instagram algorithm control. The announcement came directly from Adam Mosseri, CEO of Instagram, through a
25/09/2025
Info
Black Friday 2025: How to Build a Winning Ads Strategy on Facebook, Google, and TikTok
Black Friday 2025 isn’t just a single day anymore—it has turned into a full shopping season. It now kicks off with Singles’ Day (11.11), a
20/09/2025
Strategy
ManyChat keyword triggers: how to automate Facebook and Instagram comments
How many times have you bumped into a post which contained the following CTAs? “Comment event to get the link” or “Write info to learn
06/09/2025
Info
American Eagle and Sydney Sweeney: the viral fashion campaign that divided 2025
It’s almost ironic.In an age when brands spend millions crafting complex digital funnels and AI-powered storytelling, American Eagle managed to dominate global attention with just
08/08/2025