Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Contact
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Contatti

Blog

Tips and Training

AI Chat on Instagram: The New Feature That Automates Creator Responses
  • Info, Strategy

AI Chat on Instagram: The New Feature That Automates Creator’s Responses

Instagram has announced the introduction of the Chat AI feature, a virtual assistant designed to help creators manage conversations with followers. This is not just a new tech gimmick, but an evolution that directly impacts the relationship between brands and their audience. In a context where instant communication has become...

Read the article
Google Ads Landing Page
  • Ads, Strategy

Google Ads landing page: how to increase conversions with effective pages in 2025

The Google Ads landing page is one of the most underrated elements in pay-per-click campaigns, but it’s also one of the most crucial for success. You can work perfectly on keywords, ads, and budget, but if the user lands on a confusing, generic, or distracting page, they click away. An...

Read the article
Advertising budget in August
  • Ads

Advertising budget in August: reduce, test, or relaunch?

August is that strange month when everything slows down, email inboxes empty, and stories fill up with umbrellas, cocktails, and feet in the sand. But there’s one protagonist who, despite everything, remains operational even under the scorching sun: your advertising budget. What to do with it? Is it time to...

Read the article
Google AI Max
  • Ads, Strategy

Google AI Max: The New Frontier of Keyword-Free Campaigns

Google AI Max… is this the real revolution?Not long ago, running a search campaign meant one thing: finding the right keywords. Marketers spent hours analyzing match types, search volumes, and long-tail queries while building intricate structures to cover every possible variation of user demand. However, online behavior has shifted dramatically.Today,...

Read the article