Info
The Future of Search: SEO Isn’t Dead, It Has Been Repriced
The third and final session from the Growth Forum that was worth talking about was titled “The Future of Search.” It explored how AI is
28/07/2026
Blog
Tips and Training
- Strategy, Tips
If You’re Managing Meta Ads on Instinct, You’re Leaving Money on the Table Every Day
Many Meta Ads campaigns don’t fail because of the platform. They fail because they are managed impulsively. It happens all the time: ads are turned off too early, budgets are increased without a clear rationale, or underperforming campaigns are left running in the hope that they will recover. This emotional...
- Info, Strategy
How to Improve Content: Turning Views and Followers into Customers
Many pieces of content generate views, likes, and new followers but fail to generate customers. In most cases, the problem is not the ability to create interesting content. The real limitation is the lack of a clear structure that guides people toward a specific action. When a content strategy produces...
- Info, Tips
WhatsApp Plus Has Arrived in Italy: Is It Worth €2.49 a Month?
Meta has launched its first consumer subscription for WhatsApp. Here’s what’s included, how much it costs, and whether it’s worth paying for. For years, WhatsApp resisted the subscription model. No ads, no premium plans, no paywalls. That philosophy became part of the app’s identity. For more than a decade, WhatsApp...
- Info, Strategy
The Metrics That Really Matter in Meta Ads
When a Meta Ads campaign fails to generate qualified leads, the problem is rarely solved by looking only at the final number of leads generated. A lead, by itself, is not enough to determine whether the account is performing well, whether the budget is being invested efficiently, or whether the...
- Info, Strategy
Why Meta Ads Keep Generating Leads Outside Your Area and What’s Really Changing in Geographic Targeting
One of the most frustrating situations for businesses running Meta Lead Ads is seeing campaigns that appear to be set up correctly generate leads from completely outside their service area. It happens frequently to local businesses, professional practices, agencies, and companies operating within clearly defined territories. Naturally, they expect geographic...
- Info, Strategy
Ad Creative Templates: Why the Most Effective Ads Follow Recurring Patterns
In today’s digital advertising landscape, talking about template ad creatives means entering one of the most interesting dynamics behind high-performing advertising content. Very often, memorable campaigns are associated with completely unpredictable ideas or isolated flashes of creativity. Looking more closely at how the most effective ads actually work, however, a...
Strategy
Here’s How to Plan the Next 30 Days of Content in Just 30 Minutes
The biggest obstacle in content marketing isn’t creating content. The real challenge often comes later, when halfway through the month ideas begin to dry up
28/07/2026
Info
New TikTok Profile 2026: What Has Really Changed (and Why It Matters)
You opened TikTok and something looked different. Buttons had moved, icons had been rearranged, and the profile looked cleaner, vaguely resembling something you had already
27/07/2026
Info
The One Thing Instagram Copied Best from TikTok: Why Followers Matter Less Today
For years, Instagram growth was measured almost exclusively by one number: followers. The higher that number, the more valuable a profile seemed, the greater its
26/07/2026
Info
YouTube Is the New TV, and Your Creative Strategy Hasn’t Caught Up Yet
There was a second session at Google’s Grow Forum that was worth the price of admission. The title: “YouTube & Creatives.” The subtitle: unlock the
25/07/2026
Info
The Meta Ad Set: How It Has Really Changed
For many years, the ad set in Meta Ads was the operational center of targeting. It was where advertisers defined interests, behaviors, lookalike audiences, exclusions,
24/07/2026