Info
The Future of Search: SEO Isn’t Dead, It Has Been Repriced
The third and final session from the Growth Forum that was worth talking about was titled “The Future of Search.” It explored how AI is
28/07/2026
Blog
Tips and Training
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Facebook Ads October 2025 Updates: What’s Changing in the Last Quarter
The Facebook Ads October 2025 updates come at a crucial moment: the last quarter of the year. This is the busiest time for marketers, when campaigns multiply, competition gets tougher, and ad costs inevitably rise. In such a landscape, sticking to old settings is no longer enough. Meta keeps pushing...
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Restricted Words in Facebook Ads: What They Are and How to Use Them the Right Way
Restricted Words in Facebook Ads is one of the most interesting updates Meta has rolled out recently. At first glance, it might seem like just another small feature hidden in Ads Manager, but if you’ve ever worked with Advantage+ or AI-generated ad copy, you already know how valuable this can...
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Breaking news: Instagram introduces algorithm control, Mosseri (CEO) confirms
Instagram has just unveiled a major update: the introduction of Instagram algorithm control. The announcement came directly from Adam Mosseri, CEO of Instagram, through a post and video on his official Instagram profile. With more than three billion monthly active users, Instagram continues to evolve. In recent years, its growth...
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Black Friday 2025: How to Build a Winning Ads Strategy on Facebook, Google, and TikTok
Black Friday 2025 isn’t just a single day anymore—it has turned into a full shopping season. It now kicks off with Singles’ Day (11.11), a phenomenon that began in China and has spread worldwide, and runs all the way through Cyber Monday. Brands that win today are not the ones...
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American Eagle and Sydney Sweeney: the viral fashion campaign that divided 2025
It’s almost ironic.In an age when brands spend millions crafting complex digital funnels and AI-powered storytelling, American Eagle managed to dominate global attention with just two words: Great Jeans. The campaign, starring Sydney Sweeney, quickly became what the press and social media now call the viral fashion campaign of the...
Strategy
Here’s How to Plan the Next 30 Days of Content in Just 30 Minutes
The biggest obstacle in content marketing isn’t creating content. The real challenge often comes later, when halfway through the month ideas begin to dry up
28/07/2026
Info
New TikTok Profile 2026: What Has Really Changed (and Why It Matters)
You opened TikTok and something looked different. Buttons had moved, icons had been rearranged, and the profile looked cleaner, vaguely resembling something you had already
27/07/2026
Info
The One Thing Instagram Copied Best from TikTok: Why Followers Matter Less Today
For years, Instagram growth was measured almost exclusively by one number: followers. The higher that number, the more valuable a profile seemed, the greater its
26/07/2026
Info
YouTube Is the New TV, and Your Creative Strategy Hasn’t Caught Up Yet
There was a second session at Google’s Grow Forum that was worth the price of admission. The title: “YouTube & Creatives.” The subtitle: unlock the
25/07/2026
Info
The Meta Ad Set: How It Has Really Changed
For many years, the ad set in Meta Ads was the operational center of targeting. It was where advertisers defined interests, behaviors, lookalike audiences, exclusions,
24/07/2026
ManyChat keyword triggers: how to automate Facebook and Instagram comments
How many times have you bumped into a post which contained the following CTAs? “Comment event to get the link” or “Write info to learn more”? It’s not magic, it’s automation. And the tool behind it, also known as Comment Keywords Automation, is ManyChat Keyword Triggers. In this article—based on...