Info
The Future of Search: SEO Isn’t Dead, It Has Been Repriced
The third and final session from the Growth Forum that was worth talking about was titled “The Future of Search.” It explored how AI is
28/07/2026
Blog
Tips and Training
- Info, Strategy
Meta Ads Opportunity Score: What It Really Is and When You Should Follow It
The Meta Ads Opportunity Score is one of those indicators that immediately catches your attention inside your ad account. You see it go up, you see it go down, and inevitably you wonder: should I be concerned? Should I apply everything the platform suggests? The point is not whether the...
- Info, Strategy
Ad Copy: How Much Does It Really Matter
In the debate around ad copy, many still reason with a logic that belongs to a few years ago, when it was assumed that users would scroll the feed, stop, read carefully, and make a rational decision. Today, this scenario is simply outdated, not because of format or platform, but...
- Strategy, Tips
Growing on Social Media Is Not a 5-Minute Task: Why Strategy Matters More Than Content
Every time someone says “Just take a photo and post it,” it makes social media growth seem like an exercise in spontaneity. Something quick, instinctive, almost random. And the paradox is that this way of talking about social media has led thousands of people to believe that pressing a button...
- Info
Google Calendar Booking Pages: what they are and why they can simplify your work
Google Calendar Booking Pages is becoming a real alternative for professionals who want a simple way to manage appointments without relying on external tools. The idea behind it is straightforward: turn your Google Calendar into a public booking page where people can choose an available time slot and schedule an...
- Senza categoria
Marketing Math: How to Align Sales and Marketing Around Real Numbers (and Real Revenue)
The endless chicken-or-egg debate between marketing and sales has gone on long enough. Yet, when both teams finally start speaking the same language — the language of numbers — everything changes. Alignment stops being theoretical and turns into tangible growth. If you’re a CEO, founder, or sales director, you’ve probably...
- Strategy, Tips
Professional storytelling: how to talk about your work without sounding self-centered
Talking about yourself without sounding self-centered is one of the biggest challenges for professionals who want to communicate with intention. There’s always the fear of saying too much — or saying it wrong. Of sounding egotistical, out of place, or like someone trying too hard to sell themselves. So, many...
Strategy
Here’s How to Plan the Next 30 Days of Content in Just 30 Minutes
The biggest obstacle in content marketing isn’t creating content. The real challenge often comes later, when halfway through the month ideas begin to dry up
28/07/2026
Info
New TikTok Profile 2026: What Has Really Changed (and Why It Matters)
You opened TikTok and something looked different. Buttons had moved, icons had been rearranged, and the profile looked cleaner, vaguely resembling something you had already
27/07/2026
Info
The One Thing Instagram Copied Best from TikTok: Why Followers Matter Less Today
For years, Instagram growth was measured almost exclusively by one number: followers. The higher that number, the more valuable a profile seemed, the greater its
26/07/2026
Info
YouTube Is the New TV, and Your Creative Strategy Hasn’t Caught Up Yet
There was a second session at Google’s Grow Forum that was worth the price of admission. The title: “YouTube & Creatives.” The subtitle: unlock the
25/07/2026
Info
The Meta Ad Set: How It Has Really Changed
For many years, the ad set in Meta Ads was the operational center of targeting. It was where advertisers defined interests, behaviors, lookalike audiences, exclusions,
24/07/2026