The Facebook Ads October 2025 updates come at a crucial moment: the last quarter of the year. This is the busiest time for marketers, when campaigns multiply, competition gets tougher, and ad costs inevitably rise. In such a landscape, sticking to old settings is no longer enough. Meta keeps pushing...
Restricted Words in Facebook Ads is one of the most interesting updates Meta has rolled out recently. At first glance, it might seem like just another small feature hidden in Ads Manager, but if you’ve ever worked with Advantage+ or AI-generated ad copy, you already know how valuable this can...
Instagram has just unveiled a major update: the introduction of Instagram algorithm control. The announcement came directly from Adam Mosseri, CEO of Instagram, through a post and video on his official Instagram profile. With more than three billion monthly active users, Instagram continues to evolve. In recent years, its growth...
Black Friday 2025 isn’t just a single day anymore—it has turned into a full shopping season. It now kicks off with Singles’ Day (11.11), a phenomenon that began in China and has spread worldwide, and runs all the way through Cyber Monday. Brands that win today are not the ones...
It’s almost ironic.In an age when brands spend millions crafting complex digital funnels and AI-powered storytelling, American Eagle managed to dominate global attention with just two words: Great Jeans. The campaign, starring Sydney Sweeney, quickly became what the press and social media now call the viral fashion campaign of the...
In today’s digital advertising landscape, truly understanding the role of Meta ad creative variants means rethinking the way campaigns are designed and tested. For a
The 3% surcharge that Meta will apply to ads delivered in Italy starting July 1, 2026, is not the result of an isolated business decision.
In the journey toward personal growth, innovation and the development of truly original ideas, one element appears far more often than people realize: changing environments.
In recent days, Dublin hosted a new edition of the Meta Peak Season Accelerator, the annual event Meta organizes at its EMEA headquarters to prepare
In today’s digital marketing landscape, traditional rules are not disappearing — they are evolving. Product, price, promotion and positioning still represent the foundations of every
In today’s world of digital advertising, understanding how Meta Ads signals work means stepping into the core mechanism that governs campaign distribution. Today, it is
ManyChat keyword triggers: how to automate Facebook and Instagram comments
How many times have you bumped into a post which contained the following CTAs? “Comment event to get the link” or “Write info to learn more”? It’s not magic, it’s automation. And the tool behind it, also known as Comment Keywords Automation, is ManyChat Keyword Triggers. In this article—based on...