Strategy
Creative Advertising: What IKEA’s 2026 World Cup Campaign Can Teach Us
A rug, a few stools, a shelf, or a stuffed toy hardly bring an international football competition to mind. At least until someone decides to
15/07/2026
Blog
Tips and Training
- Info
Omnichannel Ads: How to Build a Truly Integrated Strategy That Turns Presence Into Results
Running ads today isn’t about deciding where to invest. It’s about making every channel communicate within one cohesive strategy.Omnichannel ads aren’t a passing trend — they represent the natural evolution of marketing that blends data, storytelling, and timing into a single, consistent user experience. In the Funnel Social System, this...
- Info
Meta Multilingual Reels: How AI Is Giving Creators a Global Voice
Meta has taken a bold step toward a world without language barriers. With the release of Meta Multilingual Reels, the company brings AI-driven dubbing and translation directly to its platforms. The result? Every video can now be understood globally, no matter what language the creator speaks. Imagine this: you speak...
- Ads
How to Bid Campaigns in 2026: Between Meta Andromeda AI and Google Performance Max
If you’ve been running ads for a while, you’ve probably noticed it: the way we “bid” is changing.The classic idea of choosing a cost, tweaking bids, and manually controlling delivery is fading fast. In 2026, bidding a campaign means something completely different.It’s not about deciding how much to offer —...
- Info
Meta AI conversations: a major shift in digital advertising
With Meta AI conversations, the company has announced an update that marks an important step for anyone using its artificial intelligence tools. Starting December 16, 2025, conversations with Meta AI will become a new signal for personalizing content and ads across Facebook, Instagram, Threads, and WhatsApp. As always when it...
- Info, Strategy
Answer Engine Optimization (AEO): What It Is and Why It’s Crucial for Your Business
For years, businesses and marketers have focused on SEO — Search Engine Optimization — as the primary strategy to gain visibility online. Ranking high on Google meant attention, clicks, and opportunities. But the digital landscape has shifted dramatically. Search as we knew it is evolving, and users are no longer...
- Info
Meta and Google Gemini: What Could Change in Digital Marketing?
The news broke just a few days ago on Reuters: Meta is reportedly in talks with Google to integrate Gemini, the Mountain View-based AI model, into its advertising ecosystem. If confirmed, such a collaboration would open entirely new scenarios for anyone working with Facebook Ads and, more broadly, in digital...
Info
Rice, Chicken, and Modern Marketing
In bodybuilding, eating rice and chicken every day can serve a very specific purpose. Reducing variables makes it easier to maintain control, measure results accurately,
14/07/2026
Info
Is ChatGPT Becoming the New Google? What It Really Means for Digital Marketing
For more than twenty years, the web has operated according to a relatively simple model: someone had a question, typed it into Google, reviewed a
12/07/2026
Info
Do You Want More Views or More Customers From Your Posts?
In digital marketing, there is a distinction that many businesses discover too late: generating numbers does not necessarily mean generating business results. A post can
10/07/2026
Strategy
The Advice You Shouldn’t Ignore
Getting advice is easy. Evaluating it correctly is much harder. In business, entrepreneurship, and personal growth, a large portion of the advice people receive is
08/07/2026
Strategy
Differentiation in Marketing: Why Copying What Works Can Produce the Opposite Effect
Among the many recurring dynamics that shape marketing and its underlying logic, there is one that deserves particular attention: an idea works, delivers clear results,
07/07/2026