Strategy
Creative Advertising: What IKEA’s 2026 World Cup Campaign Can Teach Us
A rug, a few stools, a shelf, or a stuffed toy hardly bring an international football competition to mind. At least until someone decides to
15/07/2026
Blog
Tips and Training
- Strategy, Tips
Social Media Manager skills: the new essentials you need to know
The role of the social media manager has never been static—but in recent years, it has radically evolved. Not long ago, in fact, it was enough to schedule posts, reply to comments, and bring a good dose of creativity to the table. But today, what companies are looking for are...
- Ads
Strategies for Bidding on Google Ads: Optimize Your Budget and Outperform the Competition
Running Google Ads today feels a bit like playing chess.You can’t just rely on a solid opening move — you need foresight, precision, and the ability to read your opponent before they make their next move. That’s basically what bidding is.When you bid on Google Ads, you’re entering an auction...
- Info
ManyChat: how to automate lead generation with Meta and WhatsApp
Lead generation has changed.A few years ago, all you needed was a solid form, a well-targeted campaign, and a clear offer to generate leads.Today, attention spans last just a few seconds — and every click needs to turn into a conversation. That’s where ManyChat comes in, the tool that has...
- Info
Creative Strategist: Who They Are, What They Do, and Why They’re the Key Role in Modern Marketing
In the world of marketing, one title has been getting more and more attention lately: creative strategist.It sounds intriguing, doesn’t it? It blends two areas that often live in tension — creativity and strategy.A creative strategist isn’t quite an art director, nor a traditional marketer. They sit somewhere in between...
- Info, Strategy
Facebook Ads that convert: strategy, creative, and the best practices to follow
Running Facebook ads that convert isn’t just about “launching a campaign.” It’s about building a consistent strategy – one that turns attention into trust, and trust into actual sales. Despite all the changes over the years, Facebook Ads (now under Meta) remain one of the most powerful tools for acquiring...
- Info
Meta Andromeda AI: the truth about the update that (didn’t) change media buying
Over the last few months, Meta Andromeda AI has become the hot topic in digital advertising.Everyone’s talking about it — on LinkedIn, in ad buyer chats, on podcasts. But here’s the thing: half of what’s being said is flat-out wrong.People are acting like Andromeda just dropped out of nowhere, as...
Info
Rice, Chicken, and Modern Marketing
In bodybuilding, eating rice and chicken every day can serve a very specific purpose. Reducing variables makes it easier to maintain control, measure results accurately,
14/07/2026
Info
Is ChatGPT Becoming the New Google? What It Really Means for Digital Marketing
For more than twenty years, the web has operated according to a relatively simple model: someone had a question, typed it into Google, reviewed a
12/07/2026
Info
Do You Want More Views or More Customers From Your Posts?
In digital marketing, there is a distinction that many businesses discover too late: generating numbers does not necessarily mean generating business results. A post can
10/07/2026
Strategy
The Advice You Shouldn’t Ignore
Getting advice is easy. Evaluating it correctly is much harder. In business, entrepreneurship, and personal growth, a large portion of the advice people receive is
08/07/2026
Strategy
Differentiation in Marketing: Why Copying What Works Can Produce the Opposite Effect
Among the many recurring dynamics that shape marketing and its underlying logic, there is one that deserves particular attention: an idea works, delivers clear results,
07/07/2026