Strategy
Creative Advertising: What IKEA’s 2026 World Cup Campaign Can Teach Us
A rug, a few stools, a shelf, or a stuffed toy hardly bring an international football competition to mind. At least until someone decides to
15/07/2026
Blog
Tips and Training
- Info, Strategy
Meta Ads Opportunity Score: What It Really Is and When You Should Follow It
The Meta Ads Opportunity Score is one of those indicators that immediately catches your attention inside your ad account. You see it go up, you see it go down, and inevitably you wonder: should I be concerned? Should I apply everything the platform suggests? The point is not whether the...
- Info, Strategy
Ad Copy: How Much Does It Really Matter
In the debate around ad copy, many still reason with a logic that belongs to a few years ago, when it was assumed that users would scroll the feed, stop, read carefully, and make a rational decision. Today, this scenario is simply outdated, not because of format or platform, but...
- Strategy, Tips
Growing on Social Media Is Not a 5-Minute Task: Why Strategy Matters More Than Content
Every time someone says “Just take a photo and post it,” it makes social media growth seem like an exercise in spontaneity. Something quick, instinctive, almost random. And the paradox is that this way of talking about social media has led thousands of people to believe that pressing a button...
- Info
Google Calendar Booking Pages: what they are and why they can simplify your work
Google Calendar Booking Pages is becoming a real alternative for professionals who want a simple way to manage appointments without relying on external tools. The idea behind it is straightforward: turn your Google Calendar into a public booking page where people can choose an available time slot and schedule an...
- Senza categoria
Marketing Math: How to Align Sales and Marketing Around Real Numbers (and Real Revenue)
The endless chicken-or-egg debate between marketing and sales has gone on long enough. Yet, when both teams finally start speaking the same language — the language of numbers — everything changes. Alignment stops being theoretical and turns into tangible growth. If you’re a CEO, founder, or sales director, you’ve probably...
- Strategy, Tips
Professional storytelling: how to talk about your work without sounding self-centered
Talking about yourself without sounding self-centered is one of the biggest challenges for professionals who want to communicate with intention. There’s always the fear of saying too much — or saying it wrong. Of sounding egotistical, out of place, or like someone trying too hard to sell themselves. So, many...
Info
Rice, Chicken, and Modern Marketing
In bodybuilding, eating rice and chicken every day can serve a very specific purpose. Reducing variables makes it easier to maintain control, measure results accurately,
14/07/2026
Info
Is ChatGPT Becoming the New Google? What It Really Means for Digital Marketing
For more than twenty years, the web has operated according to a relatively simple model: someone had a question, typed it into Google, reviewed a
12/07/2026
Info
Do You Want More Views or More Customers From Your Posts?
In digital marketing, there is a distinction that many businesses discover too late: generating numbers does not necessarily mean generating business results. A post can
10/07/2026
Strategy
The Advice You Shouldn’t Ignore
Getting advice is easy. Evaluating it correctly is much harder. In business, entrepreneurship, and personal growth, a large portion of the advice people receive is
08/07/2026
Strategy
Differentiation in Marketing: Why Copying What Works Can Produce the Opposite Effect
Among the many recurring dynamics that shape marketing and its underlying logic, there is one that deserves particular attention: an idea works, delivers clear results,
07/07/2026