The Facebook Ads October 2025 updates come at a crucial moment: the last quarter of the year. This is the busiest time for marketers, when campaigns multiply, competition gets tougher, and ad costs inevitably rise. In such a landscape, sticking to old settings is no longer enough. Meta keeps pushing...
Restricted Words in Facebook Ads is one of the most interesting updates Meta has rolled out recently. At first glance, it might seem like just another small feature hidden in Ads Manager, but if you’ve ever worked with Advantage+ or AI-generated ad copy, you already know how valuable this can...
Instagram has just unveiled a major update: the introduction of Instagram algorithm control. The announcement came directly from Adam Mosseri, CEO of Instagram, through a post and video on his official Instagram profile. With more than three billion monthly active users, Instagram continues to evolve. In recent years, its growth...
Black Friday 2025 isn’t just a single day anymore—it has turned into a full shopping season. It now kicks off with Singles’ Day (11.11), a phenomenon that began in China and has spread worldwide, and runs all the way through Cyber Monday. Brands that win today are not the ones...
It’s almost ironic.In an age when brands spend millions crafting complex digital funnels and AI-powered storytelling, American Eagle managed to dominate global attention with just two words: Great Jeans. The campaign, starring Sydney Sweeney, quickly became what the press and social media now call the viral fashion campaign of the...
I had the opportunity to attend Google’s AI Grow Forum 2026 right here in Dublin, where I live, and the agenda was packed with sessions.
In today’s marketing landscape, two expressions have become almost mandatory in every strategy meeting or agency pitch: growth driven and brand driven. They describe two
Every day, millions of pieces of content are published across social media platforms. While many of them achieve impressive reach, generate engagement, and accumulate thousands
In digital content creation, one of the most common mistakes is focusing exclusively on ideas while overlooking the structure used to communicate them. Many creators,
For years, budget-limited campaigns have quietly given advertisers an unexpected advantage. You could set a Target CPA of €20 and the campaign would generate conversions
For the past several years, discussions around social media growth have often revolved around one seemingly simple question: how many followers do you need to
ManyChat keyword triggers: how to automate Facebook and Instagram comments
How many times have you bumped into a post which contained the following CTAs? “Comment event to get the link” or “Write info to learn more”? It’s not magic, it’s automation. And the tool behind it, also known as Comment Keywords Automation, is ManyChat Keyword Triggers. In this article—based on...