Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Tips and Training

Avatar Marketing: Why Speaking to the Right People Truly Changes Results
  • Info, Strategy

Avatar Marketing: Why Speaking to the Right People Truly Changes Results

In digital marketing, one of the most common mistakes is confusing visibility with effectiveness. Many companies focus most of their energy on increasing reach, convinced that reaching more people automatically leads to better results. In reality, what determines the true impact of a strategy is not how many users are...

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Meta Ads Signals: How They Really Work and Why They Determine Performance
  • Info, Strategy

Meta Ads Signals: How They Really Work and Why They Determine Performance

In today’s world of digital advertising, understanding how Meta Ads signals work means stepping into the core mechanism that governs campaign distribution. Today, it is no longer enough to simply set up the right audience or define technical parameters. It has become necessary to interpret a system that makes decisions...

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Increasing Your Ad Budget Doesn’t Automatically Mean More Customers
  • Strategy, Tips

Increasing Your Ad Budget Doesn’t Automatically Mean More Customers

One of the most common beliefs in digital marketing is that increasing ad spend automatically leads to more customers. In reality, this logic only works on the surface. In most cases, when a campaign underperforms, the problem is not how much money is being spent — it is what the...

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The Importance of the Attribution Window in Meta Ads
  • Info, Strategy

The Importance of the Attribution Window in Meta Ads

Among the most overlooked settings in Meta Ads, the attribution window is one of the most important. Yet this single setting directly affects how campaign performance is interpreted, how conversions are evaluated, and how advertisers make decisions about budgets, creatives, and optimization. Many advertisers simply leave the default setting in...

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Best Smartphone for Creators: How to Choose Based on Workflow, Not Just Specs
  • Strategy, Tips

Best Smartphone for Creators: How to Choose Based on Workflow, Not Just Specs

For a content creator, choosing the right smartphone is no longer just about comparing spec sheets or chasing the camera with the highest megapixel count. The real question is different: How quickly can you record, manage, edit and publish content without friction? Today, the biggest difference is not simply between...

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Meta Ads: Goodbye to Facebook Follower Campaigns, but the Real Story Is Something Else
  • Strategy, Tips

Meta Ads: Goodbye to Facebook Follower Campaigns, but the Real Story Is Something Else

Over the past few days, a piece of news has been spreading quickly among marketers, social media managers, and advertisers: Meta appears to be removing Facebook follower campaigns. As often happens when a platform introduces a major change, reactions have been polarized. Some see it as the end of Facebook...

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