Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Tips and Training

Creative advertising
  • Strategy, Tips

Creative Advertising: What IKEA’s 2026 World Cup Campaign Can Teach Us

A rug, a few stools, a shelf, or a stuffed toy hardly bring an international football competition to mind. At least until someone decides to arrange them differently, transforming objects designed for the home into the colors and geometric patterns of a national flag. This is precisely the idea behind...

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Rice, Chicken, and Modern Marketing
  • Info, Strategy

Rice, Chicken, and Modern Marketing

In bodybuilding, eating rice and chicken every day can serve a very specific purpose. Reducing variables makes it easier to maintain control, measure results accurately, and understand what truly impacts physical growth. In modern digital marketing, however, this same mindset often creates the opposite effect. Continuously running the same content,...

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Is ChatGPT Becoming the New Google? What It Really Means for Digital Marketing
  • Info, Strategy

Is ChatGPT Becoming the New Google? What It Really Means for Digital Marketing

For more than twenty years, the web has operated according to a relatively simple model: someone had a question, typed it into Google, reviewed a list of results, and decided which website to visit. An entire industry was built around that process, including SEO, advertising, content marketing, and conversion optimization....

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The Advice You Shouldn't Ignore
  • Strategy, Tips

The Advice You Shouldn’t Ignore

Getting advice is easy. Evaluating it correctly is much harder. In business, entrepreneurship, and personal growth, a large portion of the advice people receive is based on opinions, impressions, or the desire to appear knowledgeable. The issue is not only the quality of the advice itself, but the fact that...

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Differentiation in Marketing: Why Copying What Works Can Produce the Opposite Effect
  • Strategy, Tips

Differentiation in Marketing: Why Copying What Works Can Produce the Opposite Effect

Among the many recurring dynamics that shape marketing and its underlying logic, there is one that deserves particular attention: an idea works, delivers clear results, and within a short time is adopted by an increasing number of companies, eventually transforming from a distinctive advantage into an industry standard. It follows...

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