Info
Facebook Ads October 2025 Updates: What’s Changing in the Last Quarter
The Facebook Ads October 2025 updates come at a crucial moment: the last quarter of the year. This is the busiest time for marketers, when
01/10/2025
Blog
Tips and Training
- Info
Omnichannel Ads: How to Build a Truly Integrated Strategy That Turns Presence Into Results
Running ads today isn’t about deciding where to invest. It’s about making every channel communicate within one cohesive strategy.Omnichannel ads aren’t a passing trend — they represent the natural evolution of marketing that blends data, storytelling, and timing into a single, consistent user experience. In the Funnel Social System, this...
- Info
Meta Multilingual Reels: How AI Is Giving Creators a Global Voice
Meta has taken a bold step toward a world without language barriers. With the release of Meta Multilingual Reels, the company brings AI-driven dubbing and translation directly to its platforms. The result? Every video can now be understood globally, no matter what language the creator speaks. Imagine this: you speak...
- Ads
How to Bid Campaigns in 2026: Between Meta Andromeda AI and Google Performance Max
If you’ve been running ads for a while, you’ve probably noticed it: the way we “bid” is changing.The classic idea of choosing a cost, tweaking bids, and manually controlling delivery is fading fast. In 2026, bidding a campaign means something completely different.It’s not about deciding how much to offer —...
- Info
Meta AI conversations: a major shift in digital advertising
With Meta AI conversations, the company has announced an update that marks an important step for anyone using its artificial intelligence tools. Starting December 16, 2025, conversations with Meta AI will become a new signal for personalizing content and ads across Facebook, Instagram, Threads, and WhatsApp. As always when it...
- Info, Strategy
Answer Engine Optimization (AEO): What It Is and Why It’s Crucial for Your Business
For years, businesses and marketers have focused on SEO — Search Engine Optimization — as the primary strategy to gain visibility online. Ranking high on Google meant attention, clicks, and opportunities. But the digital landscape has shifted dramatically. Search as we knew it is evolving, and users are no longer...
- Info
Meta and Google Gemini: What Could Change in Digital Marketing?
The news broke just a few days ago on Reuters: Meta is reportedly in talks with Google to integrate Gemini, the Mountain View-based AI model, into its advertising ecosystem. If confirmed, such a collaboration would open entirely new scenarios for anyone working with Facebook Ads and, more broadly, in digital...
Info
Restricted Words in Facebook Ads: What They Are and How to Use Them the Right Way
Restricted Words in Facebook Ads is one of the most interesting updates Meta has rolled out recently. At first glance, it might seem like just
30/09/2025
Info
Breaking news: Instagram introduces algorithm control, Mosseri (CEO) confirms
Instagram has just unveiled a major update: the introduction of Instagram algorithm control. The announcement came directly from Adam Mosseri, CEO of Instagram, through a
25/09/2025
Info
Black Friday 2025: How to Build a Winning Ads Strategy on Facebook, Google, and TikTok
Black Friday 2025 isn’t just a single day anymore—it has turned into a full shopping season. It now kicks off with Singles’ Day (11.11), a
20/09/2025
Strategy
ManyChat keyword triggers: how to automate Facebook and Instagram comments
How many times have you bumped into a post which contained the following CTAs? “Comment event to get the link” or “Write info to learn
06/09/2025
Info
American Eagle and Sydney Sweeney: the viral fashion campaign that divided 2025
It’s almost ironic.In an age when brands spend millions crafting complex digital funnels and AI-powered storytelling, American Eagle managed to dominate global attention with just
08/08/2025