Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Tips and Training

Social Media Manager skills: the new essentials you need to know
  • Strategy, Tips

Social Media Manager skills: the new essentials you need to know

The role of the social media manager has never been static—but in recent years, it has radically evolved. Not long ago, in fact, it was enough to schedule posts, reply to comments, and bring a good dose of creativity to the table. But today, what companies are looking for are...

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Strategies for Bidding on Google Ads: Optimize Your Budget and Outperform the Competition
  • Ads

Strategies for Bidding on Google Ads: Optimize Your Budget and Outperform the Competition

Running Google Ads today feels a bit like playing chess.You can’t just rely on a solid opening move — you need foresight, precision, and the ability to read your opponent before they make their next move. That’s basically what bidding is.When you bid on Google Ads, you’re entering an auction...

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ManyChat
  • Info

ManyChat: how to automate lead generation with Meta and WhatsApp

Lead generation has changed.A few years ago, all you needed was a solid form, a well-targeted campaign, and a clear offer to generate leads.Today, attention spans last just a few seconds — and every click needs to turn into a conversation. That’s where ManyChat comes in, the tool that has...

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Creative Strategist
  • Info

Creative Strategist: Who They Are, What They Do, and Why They’re the Key Role in Modern Marketing

In the world of marketing, one title has been getting more and more attention lately: creative strategist.It sounds intriguing, doesn’t it? It blends two areas that often live in tension — creativity and strategy.A creative strategist isn’t quite an art director, nor a traditional marketer. They sit somewhere in between...

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Facebook Ads that convert: strategy, creative, and the best practices to follow
  • Info, Strategy

Facebook Ads that convert: strategy, creative, and the best practices to follow

Running Facebook ads that convert isn’t just about “launching a campaign.” It’s about building a consistent strategy – one that turns attention into trust, and trust into actual sales. Despite all the changes over the years, Facebook Ads (now under Meta) remain one of the most powerful tools for acquiring...

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Meta Andromeda AI: the truth about the update that (didn’t) change media buying
  • Info

Meta Andromeda AI: the truth about the update that (didn’t) change media buying

Over the last few months, Meta Andromeda AI has become the hot topic in digital advertising.Everyone’s talking about it — on LinkedIn, in ad buyer chats, on podcasts. But here’s the thing: half of what’s being said is flat-out wrong.People are acting like Andromeda just dropped out of nowhere, as...

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