Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Tips and Training

To Hit the Mark in Marketing, You Need to Stop Looking at the Bullseye
  • Strategy, Tips

To Hit the Mark in Marketing, You Need to Stop Looking at the Bullseye

Marketing is full of paradoxes, and one of the most common is this: the more obsessively companies and professionals focus on the end result, the further that result often seems to move away. Sales, leads, likes, revenue, KPIs, and business goals all matter. They help measure progress and indicate whether...

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AI Act 2 agosto 2026: cosa è scattato davvero (e cosa è slittato)
  • Info, Strategy, Tips

AI Act August 2, 2026: What Actually Took Effect (And What Was Delayed)

AI Act: August 2 Has Passed, But Not in the Way Everyone Predicted For the past two years, August 2, 2026 was presented as the AI industry’s “day of reckoning.” The date when the European Union’s AI Act would move from theory to real-world enforcement, bringing mandatory compliance for high-risk...

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New EU Rules for Influencers: What Really Changes from September 27, 2026
  • Info, Tips

New EU Rules for Influencers: What Really Changes from September 27, 2026

Recent headlines claim that everything is about to change for influencers. That the #ad tag will no longer be enough. That Europe is cracking down on sponsored content. That is only partly true. And the part that is missing is the one that matters most. The legislation in question is...

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When Everyone Can Build Everything: The Builder Saturation Effect and the New Attention Economy
  • Info, Strategy

When Everyone Can Build Everything: The Builder Saturation Effect and the New Attention Economy

For more than twenty years, the digital world rewarded those who possessed technical skills that were difficult to acquire. Knowing how to develop a website, create an effective landing page, build an application, or consistently publish content represented a genuine competitive advantage. Not everyone could do it, and for that...

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The Future of Websites: How Artificial Intelligence Is Transforming WordPress, SEO, and Digital Marketing
  • Info, Strategy

The Future of Websites: How Artificial Intelligence Is Transforming WordPress, SEO, and Digital Marketing

For more than two decades, websites have been one of the most valuable digital assets for businesses, professionals, and organizations. Having a website meant owning digital real estate, building credibility, attracting traffic from search engines, and converting visitors into leads or customers. The technical expertise required to design, develop, and...

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How to Scale Ads: The Mistake 90% of Advertisers Make
  • Info, Strategy

How to Scale Ads: The Mistake 90% of Advertisers Make

One of the most expensive mistakes in performance marketing is trying to scale too early. Many advertisers increase their budget before they truly understand which creatives, messages, and angles are producing real results. The outcome is almost always the same: spending goes up, control goes down, and the return on...

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