Strategy
Social Media Manager skills: the new essentials you need to know
The role of the social media manager has never been static—but in recent years, it has radically evolved. Not long ago, in fact, it was
09/11/2025
Blog
Tips and Training
- Info, Strategy
Privacy-First Measurement: What Is Really Changing (and Why Almost No One Has Understood It)
I had the opportunity to attend Google’s AI Grow Forum 2026 right here in Dublin, where I live, and the agenda was packed with sessions. One in particular deserved a closer look: “Measurement in a Privacy-First Era.” In other words, how do you measure results and return on investment now...
- Info, Strategy
Growth Driven and Brand Driven: two different paths to brand growth, one shared direction
In today’s marketing landscape, two expressions have become almost mandatory in every strategy meeting or agency pitch: growth driven and brand driven. They describe two complementary ways of approaching the same objective — growth — yet they differ deeply in tempo, focus, and philosophy. On one side, there’s the growth...
- Info, Strategy
Content That Generates Clients: Why Views Alone Aren’t Enough
Every day, millions of pieces of content are published across social media platforms. While many of them achieve impressive reach, generate engagement, and accumulate thousands of views, that attention does not always translate into inquiries, booked appointments, or sales. It may seem like a subtle distinction, but it separates those...
- Info, Strategy
Video Formats: 10 Proven Models That Actually Work on Social Media
In digital content creation, one of the most common mistakes is focusing exclusively on ideas while overlooking the structure used to communicate them. Many creators, professionals, and businesses spend considerable time deciding what topics to discuss, yet struggle to maintain consistency because they lack a repeatable framework to follow. This...
- Info, Strategy
Google Ads Target CPA and Target ROAS: What Changes on August 17, 2026
For years, budget-limited campaigns have quietly given advertisers an unexpected advantage. You could set a Target CPA of €20 and the campaign would generate conversions at €11. You could set a Target ROAS of 3x and the account would deliver 5.8x. Nobody complained. The number entered in the “target” field...
- Info, Tips
Do Followers and Likes Still Matter in 2026? What Instagram and Facebook Really Reward
For the past several years, discussions around social media growth have often revolved around one seemingly simple question: how many followers do you need to achieve results? For a long time, the answer appeared obvious. More followers meant more visibility, more authority, and, at least in theory, more business opportunities....
Ads
Strategies for Bidding on Google Ads: Optimize Your Budget and Outperform the Competition
Running Google Ads today feels a bit like playing chess.You can’t just rely on a solid opening move — you need foresight, precision, and the
09/11/2025
Info
ManyChat: how to automate lead generation with Meta and WhatsApp
Lead generation has changed.A few years ago, all you needed was a solid form, a well-targeted campaign, and a clear offer to generate leads.Today, attention
09/11/2025
Info
Creative Strategist: Who They Are, What They Do, and Why They’re the Key Role in Modern Marketing
In the world of marketing, one title has been getting more and more attention lately: creative strategist.It sounds intriguing, doesn’t it? It blends two areas
08/11/2025
Info
Facebook Ads that convert: strategy, creative, and the best practices to follow
Running Facebook ads that convert isn’t just about “launching a campaign.” It’s about building a consistent strategy – one that turns attention into trust, and
08/11/2025
Info
Meta Andromeda AI: the truth about the update that (didn’t) change media buying
Over the last few months, Meta Andromeda AI has become the hot topic in digital advertising.Everyone’s talking about it — on LinkedIn, in ad buyer
06/11/2025