Strategy
Social Media Manager skills: the new essentials you need to know
The role of the social media manager has never been static—but in recent years, it has radically evolved. Not long ago, in fact, it was
09/11/2025
Blog
Tips and Training
- Info, Tips
The Future of Search: SEO Isn’t Dead, It Has Been Repriced
The third and final session from the Growth Forum that was worth talking about was titled “The Future of Search.” It explored how AI is rewriting the rules of the search ecosystem and how to future-proof your strategy as consumer behavior continues to change. I have to be honest with...
- Strategy, Tips
Here’s How to Plan the Next 30 Days of Content in Just 30 Minutes
The biggest obstacle in content marketing isn’t creating content. The real challenge often comes later, when halfway through the month ideas begin to dry up and the editorial calendar turns into a daily scramble to figure out what to post. To avoid this creative block, you need a system that...
- Info, Strategy, Tips
New TikTok Profile 2026: What Has Really Changed (and Why It Matters)
You opened TikTok and something looked different. Buttons had moved, icons had been rearranged, and the profile looked cleaner, vaguely resembling something you had already seen elsewhere. You are not imagining things, and you did not accidentally change any settings. It is the new profile layout, which has been rolling...
- Info, Strategy
The One Thing Instagram Copied Best from TikTok: Why Followers Matter Less Today
For years, Instagram growth was measured almost exclusively by one number: followers. The higher that number, the more valuable a profile seemed, the greater its content reach appeared, and the stronger its commercial potential looked for brands and creators alike. Today, that logic has changed dramatically. The most significant feature...
- Info, Strategy
YouTube Is the New TV, and Your Creative Strategy Hasn’t Caught Up Yet
There was a second session at Google’s Grow Forum that was worth the price of admission. The title: “YouTube & Creatives.” The subtitle: unlock the full power of video, discover creative frameworks that capture attention, and drive real business impact in a multichannel world. Put like that, it sounds like...
- Info, Strategy
The Meta Ad Set: How It Has Really Changed
For many years, the ad set in Meta Ads was the operational center of targeting. It was where advertisers defined interests, behaviors, lookalike audiences, exclusions, and detailed audience segments. The goal was simple: identify the ideal customer profile and instruct the platform to find those people. Today, that logic is...
Ads
Strategies for Bidding on Google Ads: Optimize Your Budget and Outperform the Competition
Running Google Ads today feels a bit like playing chess.You can’t just rely on a solid opening move — you need foresight, precision, and the
09/11/2025
Info
ManyChat: how to automate lead generation with Meta and WhatsApp
Lead generation has changed.A few years ago, all you needed was a solid form, a well-targeted campaign, and a clear offer to generate leads.Today, attention
09/11/2025
Info
Creative Strategist: Who They Are, What They Do, and Why They’re the Key Role in Modern Marketing
In the world of marketing, one title has been getting more and more attention lately: creative strategist.It sounds intriguing, doesn’t it? It blends two areas
08/11/2025
Info
Facebook Ads that convert: strategy, creative, and the best practices to follow
Running Facebook ads that convert isn’t just about “launching a campaign.” It’s about building a consistent strategy – one that turns attention into trust, and
08/11/2025
Info
Meta Andromeda AI: the truth about the update that (didn’t) change media buying
Over the last few months, Meta Andromeda AI has become the hot topic in digital advertising.Everyone’s talking about it — on LinkedIn, in ad buyer
06/11/2025