The Facebook Ads October 2025 updates come at a crucial moment: the last quarter of the year. This is the busiest time for marketers, when campaigns multiply, competition gets tougher, and ad costs inevitably rise. In such a landscape, sticking to old settings is no longer enough. Meta keeps pushing...
Restricted Words in Facebook Ads is one of the most interesting updates Meta has rolled out recently. At first glance, it might seem like just another small feature hidden in Ads Manager, but if you’ve ever worked with Advantage+ or AI-generated ad copy, you already know how valuable this can...
Instagram has just unveiled a major update: the introduction of Instagram algorithm control. The announcement came directly from Adam Mosseri, CEO of Instagram, through a post and video on his official Instagram profile. With more than three billion monthly active users, Instagram continues to evolve. In recent years, its growth...
Black Friday 2025 isn’t just a single day anymore—it has turned into a full shopping season. It now kicks off with Singles’ Day (11.11), a phenomenon that began in China and has spread worldwide, and runs all the way through Cyber Monday. Brands that win today are not the ones...
It’s almost ironic.In an age when brands spend millions crafting complex digital funnels and AI-powered storytelling, American Eagle managed to dominate global attention with just two words: Great Jeans. The campaign, starring Sydney Sweeney, quickly became what the press and social media now call the viral fashion campaign of the...
Many Meta Ads campaigns don’t fail because of the platform. They fail because they are managed impulsively. It happens all the time: ads are turned
Many pieces of content generate views, likes, and new followers but fail to generate customers. In most cases, the problem is not the ability to
Meta has launched its first consumer subscription for WhatsApp. Here’s what’s included, how much it costs, and whether it’s worth paying for. For years, WhatsApp
When a Meta Ads campaign fails to generate qualified leads, the problem is rarely solved by looking only at the final number of leads generated.
One of the most frustrating situations for businesses running Meta Lead Ads is seeing campaigns that appear to be set up correctly generate leads from
In today’s digital advertising landscape, talking about template ad creatives means entering one of the most interesting dynamics behind high-performing advertising content. Very often, memorable
ManyChat keyword triggers: how to automate Facebook and Instagram comments
How many times have you bumped into a post which contained the following CTAs? “Comment event to get the link” or “Write info to learn more”? It’s not magic, it’s automation. And the tool behind it, also known as Comment Keywords Automation, is ManyChat Keyword Triggers. In this article—based on...