Strategy
Social Media Manager skills: the new essentials you need to know
The role of the social media manager has never been static—but in recent years, it has radically evolved. Not long ago, in fact, it was
09/11/2025
Blog
Tips and Training
- Info
Facebook Ads October 2025 Updates: What’s Changing in the Last Quarter
The Facebook Ads October 2025 updates come at a crucial moment: the last quarter of the year. This is the busiest time for marketers, when campaigns multiply, competition gets tougher, and ad costs inevitably rise. In such a landscape, sticking to old settings is no longer enough. Meta keeps pushing...
- Info
Restricted Words in Facebook Ads: What They Are and How to Use Them the Right Way
Restricted Words in Facebook Ads is one of the most interesting updates Meta has rolled out recently. At first glance, it might seem like just another small feature hidden in Ads Manager, but if you’ve ever worked with Advantage+ or AI-generated ad copy, you already know how valuable this can...
- Info
Breaking news: Instagram introduces algorithm control, Mosseri (CEO) confirms
Instagram has just unveiled a major update: the introduction of Instagram algorithm control. The announcement came directly from Adam Mosseri, CEO of Instagram, through a post and video on his official Instagram profile. With more than three billion monthly active users, Instagram continues to evolve. In recent years, its growth...
- Info
Black Friday 2025: How to Build a Winning Ads Strategy on Facebook, Google, and TikTok
Black Friday 2025 isn’t just a single day anymore—it has turned into a full shopping season. It now kicks off with Singles’ Day (11.11), a phenomenon that began in China and has spread worldwide, and runs all the way through Cyber Monday. Brands that win today are not the ones...
- Info
American Eagle and Sydney Sweeney: the viral fashion campaign that divided 2025
It’s almost ironic.In an age when brands spend millions crafting complex digital funnels and AI-powered storytelling, American Eagle managed to dominate global attention with just two words: Great Jeans. The campaign, starring Sydney Sweeney, quickly became what the press and social media now call the viral fashion campaign of the...
Ads
Strategies for Bidding on Google Ads: Optimize Your Budget and Outperform the Competition
Running Google Ads today feels a bit like playing chess.You can’t just rely on a solid opening move — you need foresight, precision, and the
09/11/2025
Info
ManyChat: how to automate lead generation with Meta and WhatsApp
Lead generation has changed.A few years ago, all you needed was a solid form, a well-targeted campaign, and a clear offer to generate leads.Today, attention
09/11/2025
Info
Creative Strategist: Who They Are, What They Do, and Why They’re the Key Role in Modern Marketing
In the world of marketing, one title has been getting more and more attention lately: creative strategist.It sounds intriguing, doesn’t it? It blends two areas
08/11/2025
Info
Facebook Ads that convert: strategy, creative, and the best practices to follow
Running Facebook ads that convert isn’t just about “launching a campaign.” It’s about building a consistent strategy – one that turns attention into trust, and
08/11/2025
Info
Meta Andromeda AI: the truth about the update that (didn’t) change media buying
Over the last few months, Meta Andromeda AI has become the hot topic in digital advertising.Everyone’s talking about it — on LinkedIn, in ad buyer
06/11/2025
ManyChat keyword triggers: how to automate Facebook and Instagram comments
How many times have you bumped into a post which contained the following CTAs? “Comment event to get the link” or “Write info to learn more”? It’s not magic, it’s automation. And the tool behind it, also known as Comment Keywords Automation, is ManyChat Keyword Triggers. In this article—based on...