WhatsApp Service Messages Become Paid on October 1, 2026: What Really Changes
There is one thing the past two years have taught people who work with WhatsApp, and taught them incorrectly: the idea that replying to a customer costs nothing. Since November 2024, service messages, the free-form text replies you send within the 24-hour window, have been free. Since July 2025, utility templates sent within that same […]
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