Meta Ads Tracking: Why Your Campaigns Seem to Be Getting Worse (But Actually Aren’t)
Every week I speak with business owners who are convinced of the same thing: Meta just doesn’t work the way it used to. They point to the numbers. Cost per acquisition has increased. Conversions in Ads Manager have dropped. This year’s ROAS, compared with two years ago, looks like a steady decline. The conclusion seems […]
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