Does Brand Naming Really Matter? How the Sound of a Name Shapes Perception
Some names are designed to appeal to you before you even understand what they mean. Kodak, Google, Pentium, BlackBerry—these names became memorable not only because of marketing, but because of the way they sound. Every syllable, consonant, and rhythm can influence whether a brand feels strong, trustworthy, energetic, or precise. When you choose the name […]
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