meta content distribution Archivi

Meta Ads: Goodbye to Facebook Follower Campaigns, but the Real Story Is Something Else

Leave a Comment / Strategy, Tips / Lorenzo Casella

Over the past few days, a piece of news has been spreading quickly among marketers, social media managers, and advertisers: Meta appears to be removing Facebook follower campaigns. As often happens when a platform introduces a major change, reactions have been polarized. Some see it as the end of Facebook Page growth, while others dismiss […]

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What Is the Real Job of Content Today?

Leave a Comment / Info, Strategy / Lorenzo Casella

In modern digital marketing, content no longer exists just to be liked. Its primary role now is helping the platform understand who is genuinely interested. And this is exactly what separates social media presence that generates superficial visibility from strategies that generate qualified distribution, growth and sales. On Meta — and increasingly across all social

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The Role of the Creative Strategist in the Age of Meta Andromeda

Leave a Comment / Info, Strategy, Tips / Lorenzo Casella

Talking about Meta Andromeda and the creative strategist today means moving beyond an operational view of marketing and entering a systemic dimension, where creativity is no longer an expressive element but a functional component in the algorithmic interpretation of human behavior. The point is not that creatives have become more important. It is that they

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