Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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meta andromeda update

Meta Andromeda AI: the truth about the update that (didn’t) change media buying

Meta Andromeda AI: the truth about the update that (didn’t) change media buying

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Over the last few months, Meta Andromeda AI has become the hot topic in digital advertising.Everyone’s talking about it — on LinkedIn, in ad buyer chats, on podcasts. But here’s the thing: half of what’s being said is flat-out wrong.People are acting like Andromeda just dropped out of nowhere, as if Meta launched it last […]

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Meta Andromeda Ads Structure: how Facebook and Instagram campaigns are evolving

Meta Andromeda Ads Structure: how Facebook and Instagram campaigns are evolving

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Meta’s Andromeda update represents a true turning point for advertisers on Facebook and Instagram.It’s not just a technical facelift — it’s a deep transformation in how the algorithm understands users, distributes budgets, and manages creatives.In this new ecosystem, the Meta Andromeda Ads Structure becomes the central element: an operational framework designed to maintain order, efficiency,

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