The relationship between media buyers and artificial intelligence is entering a more concrete phase. It is no longer limited to the possibility of using ChatGPT to write a few copy variations or generate creative ideas. It is progressively extending to data analysis, campaign configuration, budget allocation, and, potentially, even the purchasing of advertising space. This […]
I had the opportunity to attend Google’s AI Grow Forum 2026 right here in Dublin, where I live, and the agenda was packed with sessions. One in particular deserved a closer look: “Measurement in a Privacy-First Era.” In other words, how do you measure results and return on investment now that privacy rules are changing
For years, budget-limited campaigns have quietly given advertisers an unexpected advantage. You could set a Target CPA of €20 and the campaign would generate conversions at €11. You could set a Target ROAS of 3x and the account would deliver 5.8x. Nobody complained. The number entered in the “target” field remained there, untouched, for months.
Google Ads Target CPA and Target ROAS: What Changes on August 17, 2026 Read More »
The idea behind the magic world of ads is simple: from the outside, everything looks easy. You build your creative assets, set up a clean funnel, prepare a solid analysis and believe you have everything under control. The moment you hit “publish”, though, reality appears in its purest form. All it takes is one sentence
Meta Ads vs Google Ads vs TikTok Ads is a question every marketer faces when planning a product or service launch. The right platform doesn’t depend on preference but on user behavior, intent, and the moment your message needs to appear. When you look at these channels through this lens, choosing becomes clearer and far
Meta Ads vs Google Ads vs TikTok Ads: How to Choose the Best Platform for Your Launch Read More »
Running Google Ads today feels a bit like playing chess.You can’t just rely on a solid opening move — you need foresight, precision, and the ability to read your opponent before they make their next move. That’s basically what bidding is.When you bid on Google Ads, you’re entering an auction for visibility — fighting to
