The third and final session from the Growth Forum that was worth talking about was titled “The Future of Search.” It explored how AI is rewriting the rules of the search ecosystem and how to future-proof your strategy as consumer behavior continues to change. I have to be honest with you about this topic. It […]
The Future of Search: SEO Isn’t Dead, It Has Been Repriced Read More »
There is something interesting happening in digital marketing, but almost everyone is explaining it badly. People keep talking about AI as if the change only concerned the tools. ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews. New interfaces, new functions, new ways of searching for information. In reality, the most important change is not about the
SEO, AEO and GEO: The Web Isn’t Changing Platform, It’s Changing Logic Read More »
SEO vs AEO vs GAO has become one of the big questions for anyone working in digital marketing today, because the way search engines work — and the way users search — has changed so much that we now deal with three different layers of visibility. Understanding the difference helps you see how search is
