EU 2026 Privacy and data rules: what changes for digital marketing

EU 2026 Privacy and data rules: what changes for digital marketing

The introduction of the EU 2026 privacy and data rules marks a new era for digital marketing, deeply affecting how companies collect, manage and use user information. The European regulatory framework – now more focused than ever on protecting individuals and ensuring transparency – is actually reshaping the balance between technological innovation and operational responsibility. […]

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