Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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digital advertising 2025

Facebook ad costs 2025: why lead campaigns struggle while traffic ads continue to outperform

Facebook ad costs 2025: why lead campaigns struggle while traffic ads continue to outperform

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The new Facebook ad costs 2025 benchmarks reveal a market that is no longer moving in one direction. Lead generation campaigns face rising costs and lower conversion rates, while traffic campaigns become more efficient and, in some cases, significantly outperform Google Ads. The result is a split scenario where brands must rethink how they allocate […]

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Comet Browser

Comet Browser: the new way to browse, shop, and run ads in the AI era

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Over the past few months, the name Comet Browser has been everywhere. It’s the latest browser developed by Perplexity AI, the same company that brought a more conversational and intelligent approach to online search.But this time, the innovation isn’t another search engine—it’s a browser that changes how we browse, shop, and interact with information. Comet

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