Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Conversion API Meta

Event Match Quality: why data quality is the real language of Meta’s AI

Event Match Quality: why data quality is the real language of Meta’s AI

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If Andromeda is the architecture that decides which ads actually enter the competition, data is the language through which the system learns, reasons and improves its decisions over time.And like any language, when it is dirty, incomplete or inconsistent, it generates misunderstandings that directly affect advertising performance. In this context, Event Match Quality becomes a […]

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Facebook Audience: how to segment your audience for more effective ad-hoc campaigns

Facebook Audience: how to segment your audience for more effective ad-hoc campaigns

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In digital marketing, Facebook Audience remains one of the key tools for determining how successful a Meta advertising campaign can really be. You can have the most creative ad, the most persuasive copy, and the most competitive offer, but if you don’t show it to the right people, results won’t come. Today, the challenge isn’t

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