conversational marketing

New Skills for Social Media Managers: How the Profession Is Transforming Through Artificial Intelligence

New Skills for Social Media Managers: How the Profession Is Transforming Through Artificial Intelligence

Over the past few months, we’ve been witnessing a profound transformation in the role of the social media manager—one of those shifts that arrives without warning and reshapes the entire field. Although artificial intelligence plays a central role in this change, it’s not the only force at work. Companies now expect more than ever, audiences […]

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ManyChat for Professionals: how to turn conversations into clients

ManyChat for Professionals: how to turn conversations into clients

ManyChat for Professionals is not and idea, it’s determinate! For many professionals, marketing has always meant visibility: a website, a few posts on social media, maybe an ad or two.But the real challenge begins after someone shows interest.Because generating attention is easy — transforming it into a meaningful relationship (and eventually, a client) is something

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ManyChat and Artificial Intelligence: how conversational marketing is changing

ManyChat and Artificial Intelligence: how conversational marketing is changing

In recent years, we’ve heard a lot about automation. But few truly explain what it means to “automate a conversation.”Many still confuse it with a series of pre-programmed messages — bots that always reply the same way, without understanding context or emotion.Yet, in 2025, that definition no longer applies. With the arrival of Artificial Intelligence,

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