The relationship between media buyers and artificial intelligence is entering a more concrete phase. It is no longer limited to the possibility of using ChatGPT to write a few copy variations or generate creative ideas. It is progressively extending to data analysis, campaign configuration, budget allocation, and, potentially, even the purchasing of advertising space. This […]
On 18 August 2026 OpenAI announced that ChatGPT Ads would expand to thirty-one European markets, and from the week of 24 August the ads started appearing in conversations across Italy, Germany, France, Spain, Austria, the Netherlands, Sweden, Norway and Denmark, among others. Most of the coverage framed it as a straightforward geographic rollout. It isn’t.
ChatGPT Ads in Europe: what actually changes in the 31 new markets Read More »
ChatGPT Ads has been available in Italy since the week of August 24, 2026, as part of an expansion into 31 European markets announced by OpenAI on August 18. The news generated plenty of attention, almost always framed in the same way: advertising inside ChatGPT has arrived in Italy. That is true, but it leaves
ChatGPT Ads in Italy: What You Can Actually Do Today Read More »
