Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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June 2026

4 Marketing Laws in 2026: What Is Really Changing in Digital Marketing

4 Marketing Laws in 2026: What Is Really Changing in Digital Marketing

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In today’s digital marketing landscape, traditional rules are not disappearing — they are evolving. Product, price, promotion and positioning still represent the foundations of every marketing strategy, but their operational meaning has changed significantly compared to the past. The evolution of online behavior, the growth of social media and the increasing saturation of digital competition […]

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Meta Ad Creatives: Why They Are Not Meant to Convince but to Generate Signals

Meta Ad Creatives: Why They Are Not Meant to Convince but to Generate Signals

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In today’s world of digital advertising, understanding how Meta Ads signals work means stepping into the core mechanism that governs campaign distribution. Today, it is no longer enough to simply set up the right audience or define technical parameters. It has become necessary to interpret a system that makes decisions based on what people do

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Avatar Marketing: Why Speaking to the Right People Truly Changes Results

Avatar Marketing: Why Speaking to the Right People Truly Changes Results

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In digital marketing, one of the most common mistakes is confusing visibility with effectiveness. Many companies focus most of their energy on increasing reach, convinced that reaching more people automatically leads to better results. In reality, what determines the true impact of a strategy is not how many users are reached, but the ability to

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Meta Ads Signals: How They Really Work and Why They Determine Performance

Meta Ads Signals: How They Really Work and Why They Determine Performance

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In today’s world of digital advertising, understanding how Meta Ads signals work means stepping into the core mechanism that governs campaign distribution. Today, it is no longer enough to simply set up the right audience or define technical parameters. It has become necessary to interpret a system that makes decisions based on what people do

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Increasing Your Ad Budget Doesn’t Automatically Mean More Customers

Increasing Your Ad Budget Doesn’t Automatically Mean More Customers

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One of the most common beliefs in digital marketing is that increasing ad spend automatically leads to more customers. In reality, this logic only works on the surface. In most cases, when a campaign underperforms, the problem is not how much money is being spent — it is what the campaign is actually communicating. If

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The Importance of the Attribution Window in Meta Ads

The Importance of the Attribution Window in Meta Ads

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Among the most overlooked settings in Meta Ads, the attribution window is one of the most important. Yet this single setting directly affects how campaign performance is interpreted, how conversions are evaluated, and how advertisers make decisions about budgets, creatives, and optimization. Many advertisers simply leave the default setting in place without asking whether it

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