Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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May 2026

Online presence for professionals: how much is really enough to get clients?

Online presence for professionals: how much is really enough to get clients?

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In the digital world, few topics are as misunderstood as online presence for professionals. You’ve probably heard it all:“You have to post every day.”“You need to be everywhere.”“If you’re not on social media, you don’t exist.” The result? Anxiety. Overwhelm. Inaction. But here’s the truth: You don’t need to be everywhere, but in the right […]

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Meta AI Agents in Marketing: Hype or Revolution? What Really Changes for Advertisers

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In recent months, people have been talking more and more about AI agents, but in most cases the narrative remains superficial because it swings between two equally misleading extremes. On one side, there are those who present them as the ultimate solution that will completely automate marketing. On the other, there are those who reduce

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Creative = Targeting: How to Structure Meta Campaigns After the April 2026 AI Updates

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In recent months, a very simple narrative has spread: Meta is automating everything. That is true, but it is incomplete. Because the real point is not that targeting is disappearing, but that it has moved. It is no longer in the campaign settings, it is inside the creatives. And this is the shift that truly

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Best Smartphone for Creators 2026: iPhone, Samsung, Vivo and Oppo

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Choosing the best smartphone for creators in 2026 is no longer something that can be solved by simply looking at a spec sheet or comparing numbers, sensors, and megapixels. The context in which these devices are used has changed radically, and today the real difference is not the absolute image quality, but the ability to

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Meta Is No Longer a Social Network. And That Changes Everything for Your Advertising.

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In 2026, Meta spent more on artificial intelligence than Facebook invested during the early years of its history. This is not just a financial report detail, it is a structural signal. It means that what we are using today for advertising is no longer a social platform in the traditional sense, but a decision-making system

Meta Is No Longer a Social Network. And That Changes Everything for Your Advertising. Read More »