Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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May 2026

Growing on Social Media Is Not a 5-Minute Task: Why Strategy Matters More Than Content

Growing on Social Media Is Not a 5-Minute Task: Why Strategy Matters More Than Content

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Every time someone says “Just take a photo and post it,” it makes social media growth seem like an exercise in spontaneity. Something quick, instinctive, almost random. And the paradox is that this way of talking about social media has led thousands of people to believe that pressing a button at the right moment is […]

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Google Calendar Booking Pages: what they are and why they can simplify your work

Google Calendar Booking Pages: what they are and why they can simplify your work

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Google Calendar Booking Pages is becoming a real alternative for professionals who want a simple way to manage appointments without relying on external tools. The idea behind it is straightforward: turn your Google Calendar into a public booking page where people can choose an available time slot and schedule an appointment on their own. This

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Marketing Math: How to Align Sales and Marketing Around Real Numbers (and Real Revenue)

Marketing Math: How to Align Sales and Marketing Around Real Numbers (and Real Revenue)

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The endless chicken-or-egg debate between marketing and sales has gone on long enough. Yet, when both teams finally start speaking the same language — the language of numbers — everything changes. Alignment stops being theoretical and turns into tangible growth. If you’re a CEO, founder, or sales director, you’ve probably sat through meetings full of

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Professional storytelling: how to talk about your work without sounding self-centered

Professional storytelling: how to talk about your work without sounding self-centered

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Talking about yourself without sounding self-centered is one of the biggest challenges for professionals who want to communicate with intention. There’s always the fear of saying too much — or saying it wrong. Of sounding egotistical, out of place, or like someone trying too hard to sell themselves. So, many choose to stay silent. But

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SEO, AEO and GEO: The Web Isn’t Changing Platform, It’s Changing Logic

SEO, AEO and GEO: The Web Isn’t Changing Platform, It’s Changing Logic

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There is something interesting happening in digital marketing, but almost everyone is explaining it badly. People keep talking about AI as if the change only concerned the tools. ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews. New interfaces, new functions, new ways of searching for information. In reality, the most important change is not about the

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Online Doctors: how to build trust through digital content

Online Doctors: how to build trust through digital content

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In today’s healthcare information landscape, online doctors are becoming increasingly influential. In a world where the first interaction between patient and professional often happens through a smartphone screen, digital communication now represents a strategic lever to build reputation and trust. When people search for a doctor online, in fact, they don’t just check credentials. They

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