April 2026

Instagram Affiliations: How to Make Money in 2026

Leave a Comment / Info, Strategy / Lorenzo Casella

In Meta’s latest updates, the direction has become extremely clear: social platforms are no longer simple content distribution channels, but environments increasingly designed to facilitate direct conversion and retain economic value within them. With the introduction of integrated affiliate links on Instagram and Facebook, one of the most critical steps in the entire social funnel […]

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ChatGPT, Claude, Perplexity and Manus: The Four Directions of Artificial Intelligence

Leave a Comment / Info, Strategy / Lorenzo Casella

In recent years, discussions about artificial intelligence have mostly focused on chatbots. For many users, tools such as OpenAI’s ChatGPT, Anthropic’s Claude, or Perplexity AI seem like simple variations of the same product. In reality, the AI landscape is evolving into very different technological models. Some systems are designed to assist with writing and reasoning,

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LinkedIn Company Page: How to Use It to Attract Talent and Strengthen Your Brand

Leave a Comment / Strategy, Tips / Lorenzo Casella

In the current context, where every company is required to carefully manage every aspect of its identity and positioning, online presence also plays an increasingly central role. Compared to the past, this is no longer a secondary or accessory element, but a component that, by directly influencing overall perception, is capable of affecting the ability

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