Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
Giovanni Perilli - The Funnel Social Manager, marketing, funnel marketing
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April 2026

Teenagers and Private Instagram Accounts: How Digital Relationships Are Changing

Teenagers and Private Instagram Accounts: How Digital Relationships Are Changing

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A few days ago, a teenager said something to me that, at first glance, sounded almost trivial: “I’ll give you my number… I’ll give you my Instagram when we become better friends.” In reality, that sentence says much more than it seems. It signals an interesting shift in how younger generations experience digital relationships. For […]

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ChatGPT vs Claude vs Perplexity: Three Different Models of Artificial Intelligence

ChatGPT vs Claude vs Perplexity: Three Different Models of Artificial Intelligence

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To truly understand these platforms, it’s important to look beyond their visible features. Each of these tools was designed with a different technological philosophy. We can summarize the three main categories like this: ChatGPT → universal AI assistant Claude → analytical AI Perplexity → AI-powered search engine A fourth emerging category is now joining them:

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Advertising online: quando nasce e come si è evoluto dagli anni ’90 ad oggi

Online Advertising: When It Started and How It Evolved from the 1990s to Today

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When online advertising started is a question that may seem simple, but actually opens the door to a much broader perspective, because it is not just about identifying a date, but about understanding how the model of digital advertising itself has transformed over time. The symbolic moment is October 27, 1994, when the first banner

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AI Agents: What They Are and Why Tools Like Manus Represent the Future of Artificial Intelligence

AI Agents: What They Are and Why Tools Like Manus Represent the Future of Artificial Intelligence

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In recent years, artificial intelligence has transformed how we work with information. Language models such as ChatGPT and Claude have made it possible to interact with software using natural language, simplifying tasks such as writing, research, and data analysis. However, this evolution represents only the first step. A new category of tools is emerging with

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The Role of the Creative Strategist in the Age of Meta Andromeda

The Role of the Creative Strategist in the Age of Meta Andromeda

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Talking about Meta Andromeda and the creative strategist today means moving beyond an operational view of marketing and entering a systemic dimension, where creativity is no longer an expressive element but a functional component in the algorithmic interpretation of human behavior. The point is not that creatives have become more important. It is that they

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Meta Muse Spark and Andromeda What Is Really Changing in Advertising

Meta Muse Spark and Andromeda: What Is Really Changing in Advertising

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Meta is not introducing new tools.It is changing the way advertising works. For years, digital advertising has been built on a relatively clear structure: define the audience, create the content, distribute the budget, optimize performance. A process that, while complex, was still interpretable, controllable, and in many ways predictable. Today, that model is no longer

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